Sept.26-28, 2025
This year, we held our annual research camp in Hiroshima. The main task was to illustrate the local service ecosystem through fieldwork. This year, we also aimed to capture changes in the service ecosystem by incorporating elements from the following paper:
Koskela-Huotari, K., Edvardsson, B., Jonas, J.M., Sörhammar, D. and Witell, L. (2016), “Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration”, Journal of Business Research, Vol. 69 No. 8, pp. 2964–2971.
We divided into four teams (Hiroshima Oysters, Mazda Motors, Setouchi Lemons, Miyajima Tourism) and conducted interviews with various individuals over two days.
毎年恒例の研究室の研究キャンプを今年は広島で行いました．地域のサービスエコシステムをフィールドワークで解読することが主なタスクです．今年は以下の論文の要素も入れて，サービスエコシステムの変化も捉えることを目指しました．
Koskela-Huotari, K., Edvardsson, B., Jonas, J.M., Sörhammar, D. and Witell, L. (2016), “Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration”, Journal of Business Research, Vol. 69 No. 8, pp. 2964–2971.
4つの班（広島牡蠣，マツダ自動車，瀬戸内レモン，宮島観光）に分かれて２日間で様々な方にヒアリングをしました．ありがとうございました．
写真は一例です．他の班と比較し観光は公共性が高いために例として出しています．
This photo is one example. Tourism is highlighted as an example compared to other teams due to its higher level of public interest.
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