Kunio Shirahada

  • Transformative service research: An agenda for the future
    JBR, 66 (8), 1203-1210, 2013.
  • Broadening the concept of service: A tripartite value co-creation perspective for service sustainability
    QUIS Best paper award, 2011.
  • Trial and error mindset of R&D personnel and its relationship to organizational creative climate
    TFSC, 80 (6), 1108-1118, 2013.
  • Online public services usage and the elderly: Assessing determinants of technology readiness in Japan and the UK
    TIS, 58, 101115, 2019.
  • Conceptualizing A Transformative Supply Chain For Ecosystem Well-Being
    The Service Industries Journal, pp.1-21, 2018.


現在, 北陸先端科学技術大学院大学(JAIST)知識科学系准教授.2009年に東京大学大学院総合文化研究科広域科学専攻博士課程を修了.博士(学術).2009年JAISTの助教を経て2012年より現職. 2010年からテキサス州立大学マーケティング研究科において客員研究員.サービスマーケティング研究者であるRaymond Fisk教授と共同研究を開始.現在は人間のウェルビーイングに焦点を当てたサービス研究領域であるTransformative Service Researchを推進.これまでに,持続可能性をテーマにしたサービス活動のあり方について先進的地域コミュニティ活動を対象に研究.他にも,技術系企業・サービス企業の組織活性化に関する実証的研究,産学協同で脳計測装置を用いた人間の満足度評価研究を行っている.主な業績として, 知識科学とサービスの関係について『Progressive Trends in Knowledge and System-Based Science for Service Innovation』にまとめ,また和書では『技術経営の実践的研究』(分担,東大出版会),『横断型科学技術とサービス・イノベーション』(分担, 社会評論社)などがある.


Kunio Shirahada is an associate professor in Japan Advanced Institute of Science and Technology (JAIST) from 2009. He received his Ph.D at the University of Tokyo in 2009. His research interests include Transformative Service Research (service sustainability, community revitalization for collective well-being creation, service for the elderly), neuro-marketing using Near-Infrared Spectroscopy (NIRS) technology, motivation management for service employees, and innovative organization design. He has published in the Technological Forecasting and Social Change, Technology in Society, Journal of Business Research, Int. J of Technology Management, Int. J of Automotive Technology Management, Int. J of Innovation and technology management, and other Japanese service related research papers. He presented his paper at Frontiers in Service Conference, QUIS, SERVSIG conference, Transformative consumer research conference, and PICMET (Portland International Conference on Management of Engineering and Technology).