Master student, Ms Ochi, is doing her master research on shop street avtivation from the perspective of service management. She tries to implement a new type of action research. 






Hello everyone, how are you? I'm sorry that I have not posted for a long time.

I'm fine. Thankfully, since it is possible to do university work by telework, I have given online lectures on "Introduction to Business Administration", "innovation management", "Introduction to Knowledge Science", etc.

In addition, I received the Grant-in-Aid for Scientific Research (Kiban B), which is expected to enable me to conduct research over a longer period of time. I would like to create a specific page to share my ideas and research progress.

By the way, I would share my essay on COVID-19 at Society for Serviceology. I wrote an article about the service problems caused by the new coronavirus from the viewpoint of TSR, so please read it if you like.コロナ禍におけるサービスとウェルビーイング/




On March 26, the final laboratory seminar of this fiscal year was held in Ishikawa. Everyone wear a mask. Those who cannot participate in the seminar use TEAMS video system.

Mr. Gu graduated in March. I sincerely hope for his future success.

On February 14th 2020, the innovation design seminar took place at Shinagawa satellite. The seminar topic was “wellbeing marketing” that includes two directions of “wellbeing on marketing” and “marketing for wellbeing.” Two guest speakers from industry made special presentations in terms of both B2C and B2B marketing. According to feedback questionnaire, participants realized potentials on marketing transformation by focusing on wellbeing. To me, it seems to be interesting to think the question “which should we take for wellbeing marketing; data science approach or knowledge science approach?” I think the answer will be knowledge science approach!

On February 13th 2020, master final defense took place at Ishikawa main campus. Mr. Gu talked about methodology of understanding service ecosystem as his research presentation. The purpose of his study was to propose a practical methodology for understanding service ecosystems. The study includes following research questions. MRQ: what are the practices for understanding service ecosystems? SRQ1: how do practices affect stakeholder understanding? SRQ2: how do practices affect understanding of institutions? SRQ3: how does practice affect the understanding of value co-creation? Regarding research methodology, he used the field work data based on the example of the Okinawa research boot camp hosted by the Shirahada laboratory in 2019.

On February 8th 2020, master final defense took place at Shinagawa satellite campus. Ms. Toya talked about learning organization in hospital as her research presentation. Her study focuses on how hospitals can reorganize their culture to keep competitiveness against the changes of Japanese society and provide high quality of human services to make people be well-being. It seems to be difficult for Japanese hospitals to reform their organization due to Japanese healthcare system, besides medical professionals have low sense of belonging to their own hospitals. Based on the background, the study aims to investigate an organizational learning that contributes to improving the quality of human services in hospital, thereby modeling a value co-creation relationship among stakeholders in hospitality services.

On November 27th, 2019, Mr. Murata attended Ecodesign conference and made a presentation titled "Roadmapping for the Future Smart Infrastructure in Engineering Industries" in the sustainability, SDGs and roadmapping organized session. Since the conference is about sustainability management and science, the session purpose was to discuss how roadmapping can work for sustainability. Backcasting approach, multi-dimensional (logic, business domain, time) thinking, political action, and integration of roadmapping related tools should be needed. In addition, we should consider more  on the effectiveness of roadmapping as a validation criteia.


On November 24th, the 2ND SERVICE SCIENCE SYMPOSIUM was held in University Utala Malaysia (City of Alor Setar). Dr. Kunio Shirahada gave a keynote talk titled "Service Sustainability n Wellbeing Economy and Society." In the talk, he explained the need for considering service paradigm+ under the Well-being oriented economy and society. To consider the paradigm+, sustainability mindset is the key. In addition, he suggested service should be a meta capital to realize sustainability referring main sustainability topics. In addition, to reveal the secret of service sustainability, he proposed a new research approach by combining actor network theory and fieldwork which is useful to Identify which parts are not sustainable and which parts need service as a meta-capital.