村田さんの研究論文が,Foresight and STI Governance誌に採録決定しました.

Knowledge co-creation roadmapping for future industrial visions: case study of smart infrastructure

By Hisashi Murata, Kotaro Nakamura, and Kunio Shirahada


This paper proposes a knowledge co-creation roadmapping method to promote knowledge creation for members of competing firms with the aim of co-creatively envisioning the future of the industry. The proposed method is based on theoretical background of technology roadmapping and organizational knowledge creation theory. Its main features are (i) sharing thoughts and feelings, (ii) knowledge acquisition and common experience in the field, (iii) creating a roadmapping with acquired knowledge, and (iv) report preparation. We put our method into practice with the subcommittee of the Engineering Advancement Association of Japan, an industry organization consisting of 17 members from 15 companies related to infrastructure design, construction, and maintenance, and set the subject as “Future of Smart Social Infrastructure”, a theme involving multiple stakeholders. From the viewpoints of our evaluation of the effectiveness of the idea creation and satisfaction with the deliverable, the members found a possible future that the overall optimization of business operations in the construction of social infrastructure could be achieved by eliminating communication constraints at the construction site. The members also found that the optimization of data utilization and servicing in the operation and maintenance of social infrastructure could be achieved through the use of a cloud-based platform. We were able to draw up a vision of smart technology on the basis of the insights gained through the roadmapping activities. These results demonstrate the effectiveness of our method in terms of acquiring knowledge that could not be obtained by our own company or industry organization alone, as well as its effectiveness in mapping the acquired knowledge. The proposed method has value as a communication tool to promote the discussion of a technology-driven future with multiple stakeholders.


技術経営に関する国際誌IEEE Transactions on Engineering Managementにおいて,豪州・タイの研究者とともに"Digital Literacy of Employees & Organizational Transformation and Innovation"として特集号を企画しています.デジタル化における組織課題に関して研究されている方は是非検討ください.

We are planning a special issue "Digital literacy of employees and organizational transformation and innovation" on IEEE TEM, a international journal of technology management research. If you are working on organizational issue in digitization, please consider this.

SpringerのBusiness innovation with new ICT in the Asia-Pacific: Case studiesという本の中で,Local Social Innovation by Blockchain Technology: A trial in a provincial city in Japanという論文を書きました.御関心のある方は教えてください.

I wrote a book chapter article titled "Local Social Innovation by Blockchain Technology: A trial in a provincial city in Japan" in the book of Business innovation with new ICT in the Asia-Pacific: Case studies by Springer. If you have interests in it, please let me know.















・The drone delivery with/after COVID-19: potentials and challenges


8月12日に,タイからの留学生Yuiさんの送別会をしました.Spatial chatはインターフェイスが変わって,有料になったんですね.無料版で,送別会を開きました.COVID-19で,タイに家族を残し心細かったと思いますが,少し早めに帰国できることになったので,このタイミングでタイに帰りました.まずはゆっくりと過ごしてほしいです.研究の話はそれからですね.


We had an online farewell party for Ms. Yui from Thailand on August 12th. I guess she spent hard time during COVID-19 pandemic in Japan. She could go back to her country earlier. I want her to have a good time at home with her family.



Master student, Ms Ochi, is doing her master research on shop street avtivation from the perspective of service management. She tries to implement a new type of action research. 






Hello everyone, how are you? I'm sorry that I have not posted for a long time.

I'm fine. Thankfully, since it is possible to do university work by telework, I have given online lectures on "Introduction to Business Administration", "innovation management", "Introduction to Knowledge Science", etc.

In addition, I received the Grant-in-Aid for Scientific Research (Kiban B), which is expected to enable me to conduct research over a longer period of time. I would like to create a specific page to share my ideas and research progress.

By the way, I would share my essay on COVID-19 at Society for Serviceology. I wrote an article about the service problems caused by the new coronavirus from the viewpoint of TSR, so please read it if you like.コロナ禍におけるサービスとウェルビーイング/




On March 26, the final laboratory seminar of this fiscal year was held in Ishikawa. Everyone wear a mask. Those who cannot participate in the seminar use TEAMS video system.

Mr. Gu graduated in March. I sincerely hope for his future success.

On February 14th 2020, the innovation design seminar took place at Shinagawa satellite. The seminar topic was “wellbeing marketing” that includes two directions of “wellbeing on marketing” and “marketing for wellbeing.” Two guest speakers from industry made special presentations in terms of both B2C and B2B marketing. According to feedback questionnaire, participants realized potentials on marketing transformation by focusing on wellbeing. To me, it seems to be interesting to think the question “which should we take for wellbeing marketing; data science approach or knowledge science approach?” I think the answer will be knowledge science approach!

On February 13th 2020, master final defense took place at Ishikawa main campus. Mr. Gu talked about methodology of understanding service ecosystem as his research presentation. The purpose of his study was to propose a practical methodology for understanding service ecosystems. The study includes following research questions. MRQ: what are the practices for understanding service ecosystems? SRQ1: how do practices affect stakeholder understanding? SRQ2: how do practices affect understanding of institutions? SRQ3: how does practice affect the understanding of value co-creation? Regarding research methodology, he used the field work data based on the example of the Okinawa research boot camp hosted by the Shirahada laboratory in 2019.

On February 8th 2020, master final defense took place at Shinagawa satellite campus. Ms. Toya talked about learning organization in hospital as her research presentation. Her study focuses on how hospitals can reorganize their culture to keep competitiveness against the changes of Japanese society and provide high quality of human services to make people be well-being. It seems to be difficult for Japanese hospitals to reform their organization due to Japanese healthcare system, besides medical professionals have low sense of belonging to their own hospitals. Based on the background, the study aims to investigate an organizational learning that contributes to improving the quality of human services in hospital, thereby modeling a value co-creation relationship among stakeholders in hospitality services.